Management
AIA's corporate management team works to serve all needs of promotional consultants, suppliers and those considering a franchise.
We welcome inquiries directly to any of our team members.
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David has served as President and Chief Executive Officer of Adventures in Advertising since February 2003. He is an experienced senior executive with a strong background in the promotional products, packaging, and management consulting industries. He was previously CEO for ten years of The Lee Wayne Corporation, a leading promotional products distributor. Prior to joining AIA he served as Interim Chief Operating Officer of the Promotional Products Association International (PPAI), where he has also served as Chairman of the Board in 2002. David has spent most of his career guiding the profitable development of startup and fast-growing companies. He currently serves as Chair-Elect of the Board of Trustees of the Promotional Products Education Foundation, the industry's principal scholarship granting organization. |
Tom is the Chief Financial Officer and Treasurer of Adventures in Advertising and has been with the company since September 2003. He was formerly the Chief Financial Officer with a start-up wireless telecommunications company, Airadigm Communications in Appleton, Wisconsin for more than seven years. He holds a Master of Business Administration degree from the University of Wisconsin-Oshkosh in 2004 and a Bachelor of Business Administration degree in Accounting and Finance from University of Wisconsin-Eau Claire. |
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Supplier Relations and Resource Development
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Steven Reid joined Adventures in Advertising in the spring of 2006 as Vice President of Resource Development. Working closely with the senior management team members, Steven oversees the Supplier Relations, Human Resources and Information Technology areas within AIA. Previous experience includes consulting in the areas of organizational development and training, franchise development, contracting and procurement, and telecommunications management. Steven is helping to craft a profitable and lasting organization for benefit of all AIA stakeholders, including franchises, employees, suppliers and investors. |
Business Development & Marketing
Rebecca Kollmann, MAS, is the Director of Marketing, with over 12 years in the promotional products industry. She has vast experience in various areas of sales and marketing and is currently responsible for overseeing the internal and external marketing and development iniatives for AIA. Rebecca earned her Master of Business Administration degree from the University of Wisconsin-Oshkosh in 2004, with undergraduate degrees in Communications and History. She enjoys working to develop the AIA network and bringing the strongest resources together to grow and strengthen the AIA Network. |
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Troy joined AIA in October 2007 with significant expertise in executive recruiting. He has strong experience in relationship development and recognizing key needs/trends within the promotional products industry. His educational background includes work at the University of Missouri - St. Louis. |
Stacey McConnell is the Manager of Marketing Services leading both the Marketing Services and Art Departments. During her 11 year tenure within the promotional products industry she has worked in a variety of roles including Order Administrator, Sales Representative, Sales Team Manager, and Training Coordinator before being promoted to her current role. Stacey earned a Bachelor of Science in Business Management Degree from the University of Phoenix. Stacey enjoys the opportunity of working with each individual business owner within the Adventures in Advertising family as well as the network of suppliers and service providers that provide invaluable resources to the system. | ![]() |
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Tina is the Corporate Events Manager and is responsible for coordinating corporate meetings and events for AIA. During her four year tenure with AIA Tina has also worked as the Development Operations Manager interfacing with the sales staff while assisting with screening and recruiting of new franchise candidates. She holds an Associates Degree in Business Marketing from Massasoit Community College in Brockton, Massachusetts. Previous to her career with AIA she worked for Allied Domeque Dunkin Donuts Corporation as the Development Coordinator assisting the field sales staff with recruiting new franchises. Her first career was in banking working in Branch Management. Tina enjoys working closely with the Marketing and Sales Departments while coordinating AIA's annual convention, winter meeting and monthly regional meetings. |
Sales Management
Mike Irwin, MAS, is the National Director of Sales for Adventures in Advertising. He is in his 17th year in the promotional products industry, with the first 10 years spent on the distributor sales and management side. Prior to this industry, Mike was a sales and marketing executive with a large Fortune 50 company and also holds a sales training certification with the Dale Carnegie Institute. Mike currently serves as Chairperson of the Promotional Products Association International's Master Advertising Specialist and Certified Advertising Specialist Certification Board, as well as Board member with Mid Atlantic Promotional Products Association in Virginia. He enjoys training and coaching owners in strategies and techniques to significantly grow their sales and profits. When he isn't working and traveling, Mike enjoys spending time with his wife of 21 years, his two children, and his church and friends in his adopted hometown of Richmond, Virginia. With what little time is left after all of that, he enjoys golfing and following his favorite college and pro sports teams! |
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Regional Managers
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Guy Dupuis, MAS, is the Regional Manager - Central. With over 30 years of experience in large and small distributorships, he works closely with the franchise owners to assist them in the growth of their businesses. Among the many services offered, he assists them in business and marketing planning, goal setting and sales support. Guy grew up and worked in all aspects of his family's distributorship, ultimately responsible for the operations of the business. Accepting the position of Vice President of Sales and Marketing in a local, larger distributorship helped him sharpen his skills in operations of a distributorship. Before joining AIA he worked with one of the largest distributors in the industry responsible for setting up and maintaining multiple offices, daily support of the sales force, and the management of relationships with key suppliers in the industry. Over the years he has been active in the Promotional Products Industry International organization (PPAI) serving on several committees and currently serves as the Chairman of the Distributors Committee. |
Gary works closely in the field with franchisees in the northeastern region of the United States. He assists independent business owners with sales/marketing planning, business planning, special projects and goal-setting. Armed with a 20-year career in sales and marketing, with experience from companies including Hudson Valley Umbrella, Barker Jones and Trivec, Gary is well-equipped as a sales and training resource to the AIA network. Gary holds a dual bachelors degree in Business Management and Business Marketing from Roger Williams University. |
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Greg Armstrong, is the Regional Manager - West for Adventures in Advertising. With his 13 years of experience in the promotional products industry, he most recently was District Manager of Gemline in California. At Gemline, one of Greg’s key responsibilities was to drive for continual sales growth. Greg was also elected in January of 2004 in Corp Logo Magazine as one of the 16 industry leaders in the annual Who’s Who selections. Previous to Gemline, he worked for Promocity (a division of Omnicom) and was titled as Director of Vendor Relations. At Promocity, Greg worked on identifying and developing potential ‘high profile’ partner suppliers for strategic alliances. Greg brings to AIA an incredible network of individuals within the promotional products industry. |
Information Technology
Tim Luft is the Director of Information Technology overseeing the software, hardware telecommunications and security systems for Adventures in Advertising. He has worked in the promotional products industry for over 10 years and his background is in database architecture, systems analysis, project management, and technical writing. During his tenure in the industry, his major accomplishments include implementing a custom-developed order processing system, designing and implementing marketing databases and data warehouses, overseeing data integration projects, and developing a decision support system. Prior to joining AIA, Tim worked as the Network Administrator for one of Bank One's office locations. Tim credits the great job that the AIA Information Technology staff does in providing top-notch customer service to the franchise network and to the internal staff in making his job very rewarding. |
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Sharon Zarter is the IT Project Manager. Starting with Adventures in Advertising four years ago as Help Desk Support Representative, she has transitioned over to her current role which involves overseeing the development and improvements for AIA's custom software. Before joining AIA, Sharon earned her Associates Degree in Computer Information Systems - Programmer/Analyst from the Fox Valley Technical College of Appleton, Wisconsin. Sharon started in the IT industry seven years ago working for a local internet service provider. Since then she has worked in a variety of roles giving her the knowledge and experience which lead her to AIA. |
Phil Prosser is the IT Infrastructure Manager overseeing the Adventures in Advertising network and systems. With seven years of IT experience and holding an Associates Degree in Computer Networking from the Fox Valley Technical College of Appleton, Wisconsin, Phil joined AIA four years ago as a Help Desk Representative before being promoted to his current position. Phil enjoys the opportunity to blend technology and business to keep the Adventures in Advertising community moving forward. | ![]() |
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Tracy Konrad is currently the IT Technical Support Supervisor overseeing the IT Support Technicians who provide technical support for the Franchise community. She joined Adventures in Advertising in 2002 and worked as a Help Desk Representative before being promoted to her current position. She also provides network and telephony support to both internal and external team members. Tracy has over 10 years of IT experience in areas such as networking, PC Technician, hardware/software support, troubleshooting, new computer set-up, telephony, printers, peripheral hardware, and more. She enjoys the challenges associated with working in IT. Tracy graduated from Moraine Park Technical College of Fond du Lac, Wisconsin with an Associates Degree in Computer Information Systems - Technical Support and has taken a variety of additional technology courses to keep up with the ever changing industry. |
Education / Training
Marie Miller, CAS, is the Director of Education and Planning and has been with Adventures in Advertising for five years. She started her career at AIA working in the IT Department and moved into the education field by teaching the franchise owners the intricacies of the various technology tools at AIA. Marie has also held the positions of IT Support Manager and Director of Education and IT Services at AIA. As education has always been Marie's passion, she focuses her attention on bringing the finest education programs and resources to the AIA community. She enjoys teaching and learning from others and believes that a stimulating learning environment is key to a successful education program. Marie earned a Master's Degree in Political Science, and two Associate's Degrees in Computer Information Systems. |
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Accounting / Finance Services
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Jennie Schoenberger-Lauer is the Controller at Adventures in Advertising and has many roles leading the Accounts Payable, Accounts Receivable, Corporate and Franchise Order Collection Processing areas. Jennie joined Adventures in Advertising in June 2005 with 15 years of accounting experience. Prior to starting her career in the promotional products industry with AIA, Jennie was the Accounting Manager/Controller for a large printing company in Oshkosh, Wisconsin. Jennie holds a Bachelor's Degree in Accounting with a minor in Business Administration and is a licensed CPA in the state of Wisconsin. She also is currently attending Lakeland College of Sheboygan, Wisconsin - Neenah extension, working towards her Master of Business Administration Degree. |
Franchise Services
Michelle Dalton is the Director of Customer Support. With over ten years of experience managing Sales/Customer Service teams, she has also been recognized for developing training and performance improvement programs. Michelle has a bachelor’s degree in marketing from the University of Wisconsin-Oshkosh, where she is currently pursuing her Master of Business Administration degree. Michelle is committed to the “customer experience” and creating an environment of excellence through continuous improvement initiatives. | ![]() |
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Tracy Vinz is a Franchise Support Supervisor. During her four years with Adventures in Advertising, Tracy held positions as a Franchise Support Representative and Franchise Support Team Lead before she was promoted to her current position. Prior to her career with AIA, Tracy worked for a number of companies as a Customer Service Representative while taking college classes in both Accounting and Foreign Language with an emphasis in Spanish. Tracy loves her current position with AIA because she is able to interact daily with Franchise Owners and Sales Affiliates; and enjoys the opportunity to coach and mentor Franchise Support Representatives on her team. |
Legal
Tamara Federlick is the Legal Department Manager. She attended Butler University for their Legal Studies Bachelor's Program and enjoyed an eight year career as a paralegal with the prestigious law firm McGuire Woods in Jacksonville, Florida. She has been in the legal field for 18 years. Tammy came to Adventures in Advertising in 2003 after moving back to Wisconsin to be closer to her family. Since then, she has played an integral role in many of the company's milestones including AIA's transfer of operations from Quincy, Massachusetts, and its separation from 4imprint, USA. Tammy welcomes opportunities to assist AIA Franchise Owners with questions and situations relative to their Franchise Agreement and enjoys working together with the rest of the staff to make AIA the most successful network of promotional products distributors in the business. |
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Human Resources
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Wendy Eiden is the Human Resource Manager responsible for all aspects of Human Resource Programs. She holds a Bachelor of Science Degree in Social Work from the University of Wisconsin-Oshkosh and has 13 years of Human Resource experience with an emphasis and particular interest in Recruiting and Training. Wendy enjoys coaching and partnering with employees to create a gratifying and fulfilling work environment and overall positive experience. |










































